The Gossip firm of Castelfiorentino (Florence), which now produces the Antonelli Firenze brand, was founded in 1950 by Luciano Antonelli as a lingerie manufacturer, initially under the name Vicad. Then in 2001 came the generational passage to the founder’s daughters Enrica and Roberta, and the company opened up a new chapter in its history.

From this it was but a short step to the complete collection, and in 2013 ANTONELLI Firenze hit the market with a total look Made in Italy “by women for women”. The collection is hallmarked by a novel stylistic vision that seeks a natural elegance and a discreetly Italian style that shuns excess.