“Luxury is to feel good and comfortable in what you wear.” - Flavio Briatore

Billionaire - the Italian fashion brand was founded in 2005 by the talented and creative businessman Flavio Briatore and supported by Percassi since 2007. The entrepreneurs teamed up with famous designer Angelo Galasso, who invented a special cut of Watch Cuff shirts with a cuff made conveniently for wearing watches. The exceptional quality of their clothes and accessories, along with their skillful marketing approach, allowed for the young brand to quickly gain popularity in the upscale market. Today the brand successfully competes with the most famous and oldest fashion houses in Europe.

Philipp Plein, already owning the brand that bears his name, also became the creative director of Billionaire. Plein's new Billionaire Couture is aimed at influential men who appreciate the finest aspects of fashion. To those who have an accelerated pace of life and do not want to deny themselves the best.

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