For Rochas, elegance is a question of style, never of trend. Modern, carefree elegance with a bold twist. In ready-to-wear as in perfumery, the creations sound like manifestos of  freedom. At the head of his own fashion house at only 23 years old, Marcel Rochas built the wardrobe of the young Parisian: the Canadian jacket, black and white, beach pajamas, the mix of materials and prints, fresh silhouettes and sports… He will also be the first couturier to create jewelry and fashion accessories under his name. An aesthetic audacity that earned the couturier praise from Vogue Paris magazine and the title of “couturier of youth”. In 2021, Charles de Vilmorin, 24, is appointed head of creation at Rochas. The young designer injects his style and uniqueness into the new ready-to-wear collections, reconciling heritage and modernity. A promising succession.